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A spectacular interactive and immersive step and repeat custom-built wall (24’ wide x 8’ tall) was used as a unique room divider spotlighting the museum’s artifacts. Nine objects from the International Tennis Hall of Fame’s collection were housed in permanent-feeling cabinetry with built-in lighting and protective plexiglass. Five massive double-sided banners featuring emotional moments between tennis legends and younger players were suspended from the ceiling and shaped like reverse arches to mimic the lines of the room. The banners as well as branding throughout the room reinforced key messages and helped launch a new initiative.
Creative Direction, Event Design and Production, Project Management
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