Women’s Tennis Association 50th Anniversary Gala

Location

Ziegfeld Ballroom | NYC

Client

GSE Worldwide
Photo credit: Neil Grabowsky

Overview

The showstopper of this 400-person event was the 15’ x 15” wide and tall chandelier adorned with 40 white lacquered tennis rackets and three rings of orchids, roses, hydrangeas, ,tulips and greenery. The large space became more intimate because the chandelier was placed over a large round mirrored bar, creating a central focal point. Two other unique design moments also served a distinct purpose. The step and repeat was installed under the mezzanine stairs, utilizing dead space while creating an immersive photo op. An 8’x8’ trophy wall with custom cabinetry allowed guests to get up close to these magnificent artifacts. Oversized imagery throughout the space reinforced the brand and allowed such tennis luminaries including Billie Jean King, Coco Gauff, Chris Evert and Tracy Austinto celebrate the 50th anniversary of Women’s Tennis Association.

Services

Event Production & Design, Creative Direction, Project Management, Florals

Photo credit: Neil Grabowsky

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